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Brand identity for a multidisciplinary creative.
 John Pangilinan is a jack of all trades based in Downtown Long Beach, CA. Specializing in public relations, photography, marketing and brand development, John has been able to connect various sub-cultures to reach the elusive youth market. John’s photography has been printed in various publications and media outlets including Import Tuner, DUB, and Antenna magazine. He continues to capture stunning imagery of moments and people that he encounters. 
Inspired by the aesthetics of script writing the JP monogram contains the dynamics of a pen stroke within an uniformed and balanced composition. Clean ovals in the spelled name are in contrast to the angular character of the mark.
What is the essence of our client's work is literally "seen" through his new identity.