Identity, Stationary & Website
Johanna Lenander is a Writer & Editor, living and working in New York City. Lenander is also the author of the book Hair Wars. Working for prestigious clients, such as Style Magazine (New York Times), Elle, Gucci and Karl Lagerfeld, Lenander needed a site that not only displayed her writing skills but also reflected her sense of style. We were approached to design and build the site and to design Lenander’s identity and printed matter.
The site was built so that it would give the visitor a quick overview enabling them to assess the information of interest rapidly. The aesthetic, both of the identity and website, follows the editorial tradition of classic newspapers, but with a modern twist. We used the WordPress CMS as a platform for the site which enables Lenander to easily edit the site and upload new work.
Printing techniques include relief and fluorescent inks and high quality paper stock such as the uncoated Munken Polar 400gsm was used for the stationery.