Joe Fresh Hunger Games promotion

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  • Joe Fresh Hunger Games promotion
    All Canadian Joe Fresh locations
  • Under the art direction of Nicole Doyle, I created 2 waves of signage and giftcard for all Joe Fresh locations nation-wide. French signage was also created for our Quebec market. I managed the creative remotely, from brief to final print-ready files.

    A 2-part promotion in partnership with Alliance Atlantis, promoting the premiere of the film blockbuster, The Hunger Games. The first stage was a contest to drive Joe Fresh Facebook traffic and the second was a gift card promotion with a $50 purchase.