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Jingilli Premium Extra Virgin Olive Oil labels
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Jingilli Premium Extra Virgin Olive Oil
Not long ago, Franklin River Olive Company (FROC) got in touch with me, regarding their new line of premium extra virgin olive oil. They already had a line of products (Jingilli Devine) and wanted to keep the brand and establish a connection between the premium and regular products. The logotype had to remain the same and the bottle for the products was already chosen.

The decision seemed clear to me - keep the bounding box along with the logotype, in order to retain the brand.