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a washing machine with an eco conscience that does not get in your face
Published:
Jiminy Washing Machine
2009
In the research phase, which involved research on perceptions of sustainable behaviours, focus groups, interviews and rounds of observational research, it was concluded that people want to act in a more sustainable way, but get confused with the myriad of advice.

It was also found that garment care is often an emotional issue and people are not too inclined to change their routines, unless they are sure it will not affect the quality of the result.

To overcome this, I decided to make a central feature of the appliance, its display of spent resources.
Additionally, people had expressed their dissatisfaction with over-designed washing machines, that are visually too clashing with the decor of most homes.
To combine discreet design and information display, I resorted to the recognizable round opening in front-loading washing machines. It immediately clarifies the nature of the appliance and provides perfect support for analogue data display.

Jiminy, the cricket from Pinocchio was the puppet's conscience. Jiminy, the washing machine, is an attempt into achieving the same sort of dialogue between user and device.
Instead of prescriptive advice or limiting “eco” washing programs, users are free to compare the results of their wash and how it spent resources such as time, water and energy.

By being able to gauge the consumption of their machines and fully adjust the washing settings(there are no fixed programs), people can learn how to be more sustainable in their washing.
To tone down the invasiveness of over-designed washing machines I suggest a cover clip-on system with a range of options to fit diverse environments.

These are just some examples.