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About

About

One of China’s largest research houses, specialising in both qualitative and quantitative research, needed a new identity. One that reflected the… Read More
One of China’s largest research houses, specialising in both qualitative and quantitative research, needed a new identity. One that reflected their expertise in research, their thirst for discovering what people think, but above all their culture. Alchemy developed and designed a new corporate identity, one that reflected their humanistic approach to research; and a unique visual style. Vibrant, quirky and edgy, it demonstrates not some boring research house, but rather their quirky, almost wacky identity. Read Less
Published:
BORING RESEARCH HOUSE? NOT.
 
Unlike any other boring research houses that give you a pile of research, Jigsaw is a group of unexpected and utterly playful research people that brings typical boring documents to live.
 
Designed at Alchemy Asia
 
Brenda Chan – brand consultant
Michiel Waaijer – front-end & back-end
Charlie Tatham – account service