Jetty Surf - rebranding

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  • Jetty Surf - rebranding 
     
    Aims 
    *To reproduce the identity based on brand quality.
    *Capture the essence of the current business.
    *To explore different forms of identities.
    *Produce two totally alternatives identity solutions to the current one. 
     
     
    Overall strategy
    *Reflect beach /surfing culture and environment.
    *Explore the nature shapes of waves in more interesting and creative way.
    *Keep the “Jetty surf” color scheme to enhance brand personality.
    *Capture the essence of “Jetty Surf.”
    *Reinvent the current identity.
    *Creatively explore two alternatives.
    *Create energetic and dynamic composition to enhance the wave feelings, a sense of movement,
      beach and surfing culture and the energy of youth.