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About

Jenna Wilkinson required a logo based identity for her start up photography business, targeted to a primarily female and family audience. Jenna w… Read More
Jenna Wilkinson required a logo based identity for her start up photography business, targeted to a primarily female and family audience. Jenna wanted her business to represent quality and dependability, as well as being seen as chic and innovative. Read Less
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Jenna Wilkinson Photography
Jenna Wilkinson required a logo based identity for her start up photography business, targeted to a primarily female and family audience. Jenna wanted her business to represent quality and dependability, as well as being seen as chic and innovative.

Designed to represent a camera lens, an aperture through which a moment can be seen and captured, the circle shape created a solid base for the logo. Rendering the shape to be slightly more organic than a perfect circle gives the brand a more personal feel, whilst the colours set the tone for referencing the different events, seasons, or moments that a photographer would capture, big or small.