• Jelly Belly
    Crazy Combinations
  • Insight:
    People already use Jelly Belly beans to create various different crazy combinations when eating them.
     
    So?
    Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it.
  • “Great fun”
    - Victoria Reeves, Jelly Belly
  • “I’d like to take another look... and see how we can incorporate them”
    - Victoria Reeves, Jelly Belly
  • “Lovely”
    - Victoria Reeves, Jelly Belly
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
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