Jeeves of Belgravia
Develop a brand strategy followed by a brand identity for Jeeves of Belgravia, a chain of premium dry cleaning shops.
The Jeeves name is associated with British heritage, quality, attention to detail and personal service. It communicates honesty, loyalty and reliability. All the marketing communications capture these most valuable brand assets and make the brand much more visible as well as highly memorable.
Paul Currah worked on this project as part of a team at HGV in London.