JanSport is the leading outdoor brand that equips people globally with quality backpacks, travel gear and collegiate apparel. One of the communication tools to create brand awareness on a nationally scale was to develop and distribute a localized lookbook. The seasonal lookbook/catalogue focused on the first quarters of 2012 and was an effective way to connect with the consumer to deliver the spirit and philosophy of "Discover Freedom". The concept of the lookbook was to tell a story of a group of youth in their adventure to find the true meaning of discovering freedom.
Lookbook photos by Poppie Mayiesky.
Done as Studio 1212