Janessa Leone Hats Web and Branding
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About

About

Janessa Leone Brand Package with web.
Published:
I met Janessa about a year ago when I went to see her boyfriends band play. Since then, we've worked together to launch her brand. I"m really proud to have been a part of this process, and seeing her vision come alive.

My first order of business was to refine her existing brand and create some correspondence and collateral pieces for her. She needed notecards, letterhead and business cards that could also double as tuck-able hang tags. Then I moved on to designing her website and lookbook. 
Home State
Home State: Rotates through a few lifestyle shots
Digital Lookbook
Collection
Shadowbox
Cart
Lookbook: Detal shot & Hat Branding
Collateral Collection
Lookbook
I've always wanted to do this!
These cards were letter-pressed on both sides.

Art Direction, Design : Jess Kemp
Lifestyle photography shot: The Brothers Wright.
Product photography shot: Laurel Dailey Photography.
Programming, Back-end : Romas Mazeika