Hypothetical expansion of Jamie Oliver's Food Revolution into semi-prep cooking kits. The goal of this product is to provide fans of Jamie's show with the ability to get involved with the Food Revolution, starting in their very own homes. The kits are designed for parent and child to work as a team and develop cooking skills and healthy eating habits. Each kit comes with a recipe card and a working mat for easy cleanup.
There are two levels of product for both the younger and older child. Each kit teaches a specific skill, with the goal that the child will build a base of skills for life. Kits will be sold in supermarkets nationwide, complete with a campaign that makes shopping for the kit ingredients fun. Decals, stickers, and cutouts will be placed around the store near required items, creating a scavenger hunt-like activity for the child.