Branding project for James Tattingham, a personal trainer and nutritionist. As a former member of the British Parachute regiment, it was important to convey this in the design without forcing it as the only definng feature of his service.
I stuck with the regimental colour and included some imagery conveying military parachuting. Apart from that the initial campaign is aimed at health and well being, posing the question "How do you want to feel?" to prospective clients.