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About

About

A Personal branding project.
Published:
James Lewis / Personal Branding
 
 
 
 
 
Challenge
 
To create a personal and dynamic custom logotype that is based on different calligraphy styles. 
The logotype must retain personality but be easily legible so that potential 
clients recognise the name as well as the image of the logotype.
The logotype must accompany, as well as stand out against a
minimalist and colour led banding scheme.
 
 
 
 
 
 
 Inspiration, Different Calligraphy Styles
 
 
 
 
Logotype Progression
 
 
 
 
 
 
 
Construction
Colour Variations
 
 
 
 
Corporate Colours
 
 
 
 
T-Shirt
 
 
 
 
Business Cards
 
 
 
 
Stationary