"Jaguareté - O Encontro" is a project developed by MAE UFPR (Archaeology and Etnology Museum of Federal University of Paraná) that consists in a RPG book based on the mithology, culture and history from Brazil around 1500, when the Europeans "discovered" the lands of Brazil and knew the people who lived there. The book was entirely developed by the Museum, including the rules and the RPG system, and I took care from the editorial design and part of the illustrations. I created the whole visual identity for the book too. As the book depicts the encounter ("O Encontro", portuguese) of three diferent people, Tupinambás, Guaianás and Europeans, it was very difficult to unite them all in one logo. Besides, I needed to represent the Jaguar "Jaguareté", indo-american). I started working developing concepts, so I decided to work use:
1) Jaguar (fire & claws)
2) Europeans (metal)
3) Indo-americans (bows & arrows)
4) The Encounter (somewhat messy and dirty)
So I started making sketches of the logo, until it was aproved. Then I transfered the sketches to Adobe Illustrator and made a full color vector to "Jaguareté", with shadings resembling metal. The painfully part was to make the vector to "O Encontro". First of all, I handmade some rubber stamps, based on Mary Jane Antique font, that I applied to paper using nankin, in various quantities. Later, I choose the beter results and vectorized them, one by one, and combined with "Jaguareté" vector. Finally I made the bows and arrows, and the variations of the logo, as shown below.