Jaguar Land Rover Sustainability campaign
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About

About

“Taking your employees with you on an environmental innovation journey is key to success. The new employee engagement campaign developed by Home … Read More
“Taking your employees with you on an environmental innovation journey is key to success. The new employee engagement campaign developed by Home should really help promote change. Rather than dull and worthy messages, Home has used humour and sharp design to get people’s attention, and most importantly, convey the message that doing the right thing for the environment is easy... and could even save the business money” Dr. Sally Uren, Deputy Chief Executive, Forum for the Future Read Less
Published:
The challenge


Green is for GO
The purpose was to:
• Encourage employees to think differently about what the JLR brand stands for
• Embed Environmental Innovation into the business’ culture by changing day-to-day behaviour
• Educate the workforce about what being environmentally sustainable means and why it is important to change now.

We’re not just talking rubbish

Our aim was to achieve the right type of behavioural change within each population. We knew we needed to avoid the fluffy language, suggestive pictures, irrelevant claims and gobbledygook - therefore, we proposed a no nonsense approach to messaging, combining humour with hard environmental and financial facts.