Green is for GO
The purpose was to:
• Encourage employees to think differently about what the JLR brand stands for
• Embed Environmental Innovation into the business’ culture by changing day-to-day behaviour
• Educate the workforce about what being environmentally sustainable means and why it is important to change now.
We’re not just talking rubbish
Our aim was to achieve the right type of behavioural change within each population. We knew we needed to avoid the fluffy language, suggestive pictures, irrelevant claims and gobbledygook - therefore, we proposed a no nonsense approach to messaging, combining humour with hard environmental and financial facts.