• Designed at Popular Bruketa&Žinić OM

    JAFFO brand needed some help with creating a new brand strategy that would ensure its further
    existence in the Jaffa family.

    We treated JAFFO as a brand that communicates above all with the youngest population, and in
    accordance with that, we created the whole visual identity. At the end of the creative process, the
    entire brand was transformed, while the name and the product remained the same.

    We`ve created 5 different, imaginary characters as a part of the new communicational platform, representing 5 different flavors, each with its own name, look, and characteristics. That way we managed to realize the client`s idea to have a brand mascot, by creating characters whose faces, appear on the packages themselves, as mascots.

    Besides TVCs, the campaign which is based on the new platform has included a new mini site and various POS materials. We`ve also introduced funny applications - JAFFOTAPANJE facebook batleship game and a mobile one - JAFFO Jutro (JAFFO Morning) alarm clock.


    Agency: Popular Bruketa&Žinić OM
    Boris Marčetić (Creative Director), Bratislav Milenković (Art Director, Designer), Veljko Zajc, Marko Gole (Designers), Vlatko Mladenović (Copywriter), Marija Diklić (Account Director), Nemanja Vićić (Account Manager), Janko Povolny (DTP
    Not So Creative (JAFFO Jutro!)
    Burg Digital (JAFFO mini site)
    Zilber Studio (Photography)

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