Add to Collection
About

About

Jacques Séguéla’s book cover. The ikea handyman, a world wide known symbol of DIY (do it yourself) and initiative, is a bit disoriented for the f… Read More
Jacques Séguéla’s book cover. The ikea handyman, a world wide known symbol of DIY (do it yourself) and initiative, is a bit disoriented for the first time, short of solutions and looking for a job: exactely him, that generally has always an ace in the hole. I have tried to decontextualise this popular manual guru making him represent – symbolically – the joung man who has lost his “operating instructions” and needs a guide to orient himself in the new society, so hard to decode. Read Less
Published:
Jacques Séguéla’s book cover.
 
The ikea handyman, a world wide known symbol of DIY (do it yourself) and initiative, is a bit disoriented for the first time, short of solutions and looking for a job: exactely him, that generally has always an ace in the hole. I have tried to decontextualise this popular manual guru making him represent – symbolically – the joung man who has lost his “operating instructions” and needs a guide to orient himself in the new society, so hard to decode.
 
L'omino tuttofare dell'ikea, simbolo universalmente riconosciuto del fai da te e dell'intraprendenza, si trova per la prima volta un po' spaesato, a corto di soluzioni, in cerca di lavoro: proprio lui che generalmente ha sempre un asso nella manica. Ho cercato di decontestualizzare il guru popolare dei manuali, facendogli rappresentare – simbolicamente -  il giovane che ha perso il suo “manuale per le istruzioni” e ha bisogno di una guida per orientarsi nella nuova società, sempre più difficile da decodificare.