What could have been a piece of junk mail turned into a seven-day junket to Queenstown in New Zealand.
The brief was to produce something simple to hand out to the crowd at the NZ Golf Open to spark their interest in Jacks Point, a high-end, eco-sustainable development.
We came back with saturation, teaser ambient campaign that occupied all of Queenstown. Cryptic questions posted in all sorts of places, on all manner of things, asked people to ponder "What's the point of life?' A specially constructed microsite, pointoflife.co.nz held the answer - Jacks Point.