Jack's House | Branding

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  • Jacks House is a catering company, specialising in pop-up catering events featuring foods made from seasonal, locally sourced, organic ingredients. We designed a custom typographic brandmark for Jack’s House and visual language based around the chalkboards often seen at farmers markets and in delis.  The chalkboard also provided a suitable metaphor for the ephemeral nature of Jacks House events, with each event being ‘rubbed away’ at the end to make way for something new.
    In addition to the brandmark we painted a selection of household objects with blackboard paint decorating them with secondary graphics related to their menu, to be used as props at Jack’s House events.
    Website: jackshouse.co
    Development: Thomas Tkatchenko