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This integrated campaign is for Jack Daniels Tennessee Honey Whiskey. For this campaign I wanted to capture the essence of the south. Drinking th… Read More
This integrated campaign is for Jack Daniels Tennessee Honey Whiskey. For this campaign I wanted to capture the essence of the south. Drinking this whiskey will transform anyone into the southern belle or gentleman they have always wanted to be. This campaign includes print ads, a micro site, an app, a digital billboard and a facebook page. Read Less
Published:
Print Ads
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Iphone/Ipad Application
This app is user friendly and is meant to go along with drinking of the actual whiskey. The app is a play off of the turning southern theme and is meant to change as users add their input and posts. This app displays a "tip of the day" which is a tip on how to become southern and add southern charm into your everyday life. Users can post their own advice and tips for coupons. You can also share tips with friends through various forms of social media.
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Interactive Digital Billboard
This billboard is meant to be a fun and interactive way to get the "southern" message across to consumers in a memorable way that is shareable. This billboard is somewhat like a game. Pressing the "get started" button brings prompts you to the camera where a picture is taken of you. You can then edit and enhance the picture with the various southern accessories. Add as many or as little as youd like. Simply click on the accessory you would like and it gets added to your photo in the proper place. Once you are happy with your photo you can email it to yourself or upload it to any social media site to be shared.
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Social Media: Brand Facebook Page
The Facebook page allows easy access to the elements of this campaign. It allows consumers to interact, talk and share with one another in a convenient location.
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Social Media: Instagram
Using the hashtag #sipthesouth, consumers can easily share photos of drinks, recipes, activities and anything Tennessee Honey Whiskey related.
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Micro Site
The microsite allows consumers to log on and view recipes for drinks and food made with Tennessee Honey Whiskey as well as share them. It also gives information on the Whiskey lovers event. The micro site is also home to the same game seen in the digital billboard where you can take a photo of yourself and add elements that turn you into a true southerner.