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Next after it’s products, a company’s packaging is it’s strongest brand representatives. Goodmorning Technology was involved in a long term packa… Read More
Next after it’s products, a company’s packaging is it’s strongest brand representatives. Goodmorning Technology was involved in a long term packaging strategy project developing the visual identity for Jabra´s Music category. Jabra designs and produces high end headsets, speakers and music products. The gloabl company needed a global packaging strategy to create a visual coherence of approximately ten products and more than twenty SKU´s for a better retail experience, awareness and enhancing sales – a corporate brand awareness to attract customers from a distance on the shelf. A solid consumer knowledge and packaging experience resulted in the new and solution. Read Less
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A consumer-centric, global packaging strategy leeds Jabra to differentiate in retail across the globe