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Self-promotional publication design for JWT, formally J Walter Thompson.
J Walter Thompson is New York’s oldest ad agency. But they don’t want
to be seen like that anymore…

The challenge was to create a publication, that communicated JWT's new, fresh approach to advertising and design. Rather than creating the usual agency coffee-table book, I convinced them to forego the glossy pages for a ‘zine’ style: immediate and disposable. Printed one color on recycled newsprint, the book emphasized the short life span of the content, and celebrated this fact.