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BACHELORTHESIS The Situation Ecodesign is an issue with increasing relevance. However, a lack of distinctive branding and visual identity means … Read More
BACHELORTHESIS The Situation Ecodesign is an issue with increasing relevance. However, a lack of distinctive branding and visual identity means that it is often overlooked by younger target groups. A target group known for being important opinion leaders and trend setters. The Idea The younger target group will be reached in an area where it is already highly emotionally involved: music and style. Therefore a concept for sustainable headphones was developed. For a clear differentiation from the competition, an entirely new brand identity was created – both appealing to the target group and nvironmentally responsible. The Execution The new brand created is consequently young and sustainable – named „JUNGHOLZ“ which means „Young Wood“ in German. The entire brand sets a statement for the environment. Therefore, for each headphone produced a new tree is planted, which can be found by the buyer via GPS code. Ecological design is the overall concept for the entire work and is reflected in everything from packaging to office stationary. A striking product branding combined with the use of renewable materials turns JUNGHOLZ into a modern brand with attitude. The action Find the Tree Sustainability means to take only as much as you give back. That is why for each JUNGHOLZ – Headphone a new tree is planted. For more transparency each one comes with the GPS coordinates of the new tree for its owner. These can either be entered online on Google Maps, or easily read by QR code. Corporate Stationary The renewable resource wood forms the center of the brand JUNGHOLZ. Therefore everything from business cards and presentation folders to seals, is made of real beech wood. All components are engraved with the JUNGHOLZ logo and relate to the product branding of the headset. Read Less
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THE SITUATION
Ecodesign is an issue with increasing relevance. However, a lack of distinctive branding and
visual identity means that it is often overlooked by younger target groups. A target group known for being important opinion leaders and trend setters.

THE IDEA
The younger target group will be reached in an area where it is already highly emotionally  involved: music and style. Therefore a concept for sustainable headphones was developed. For a clear differentiation from the competition, an entirely new brand identity was created – both appealing to the target group and environmentally responsible.

THE EXECUTION
The new brand created is consequently young and sustainable – named „JUNGHOLZ“ which means „Young Wood“ in German. The entire brand sets a statement for the environment. Therefore, for each headphone produced a new tree is planted, which can be found by the buyer via GPS code. Ecological design is the overall concept for the entire work and is reflectedin everything from packaging to office stationary. A striking product branding combined with the use of renewable materials turns JUNGHOLZ into a modern brand with attitude.
 
 
 
 
 
Article about JUNGHOLZ on ONEtoOne.de (in German):