(Branding & Packaging)
Jorge Diego Etienne, a prominent industrial designer with a global understanding of shape, form and function, is the founder of this studio based in Monterrey, México.
The diverse nature of Jorge Diego's work, both in his innovative use of materials and dimensions, inspired us to develop an identity that can be applied to different formats and packaging by using labels, tags and other media.
His projects required a flexible, grid-like brand system that could integrate itself to the different packaging of his creations. This is an industrial, practical and modular brand identity that celebrates Jorge Diego Etienne´s meticulous work process as well as his iconic use of the color red.