JM: Personal Identity
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About

About

James McNaught: Personal Identity 2013
Published:
Now that I’m graduating and entering the professional design world, I needed to create a personal identity, portfolio and promotional materials. The logo I developed from my initials is, I hope, subtle and representative of me – a traditional character with a twist. A ligature, being a special character, also hints at my typographic interest. I stuck to a strict black and white palette so my brand wouldn't detract viewers from looking at what's important: the work!
 
With the brand applications, I tried to evoke my interests – typography, print, and considered design. To this end, I used a wordsearch puzzle, a hidden message, and several print processes & finishes. Letterpress, risograph, laser printing, dimensional varnishes, inkjet, folding, wax seals, custom envelopes, CD labels and everything from 810 gsm triplex board to 115 gsm recycled Cyclus stock is used to reinforce this message.
 
Needless to say, I'm currently looking for a job!
If you like my work and want to get in touch, please e-mail me at hello@jamesmcnaught.co.uk
 
Specifications



Business Cards:
Black ink both sides
810GSM triplex board: GFSmith White Frost/Ebony Black Colorplan
Printed by Glasgow Press

Mini Portfolios:
Risograph (Black Double Sided)
Parallel Folded
115GSM Recycled Matt Cyclus Stock
Printed by Risotto Studio

Cirricula Vitae:
Inkjet Printed
Turkish Map Folded
120GSM Matt Cartridge Paper & 300GSM Black Card

Envelopes:
Digitally Printed w/ dimensional varnish
150GSM Matt Art Paper
Printed by CCB 
 
Wax Seal:
22MM Brass Stamp
Vintage Handle