JEMBER CIGARS packaging
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The development of this product is meant to support the people in Indonesia by creating more workplaces for professional cigar makers who were le… Read More
The development of this product is meant to support the people in Indonesia by creating more workplaces for professional cigar makers who were left without a job due to failing economy and strong competition from Cuba and the Dominican Republic. It is planned to be a Fairtrade product and a significant share of the profit would go back to the people that produced the cigars. Most Fairtrade products fail to address the high-end market segment. I wanted to show that a Fairtrade product doesn’t need to look “cheap”. You can buy exclusive and high-quality goods and still be able to help people in developing countries. Read Less
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JEMBER CIGARS packaging
NKF project for
graphic design, branding and packaging
Indonesia is one of the world’s biggest producers of qualitytobacco. Unfortunately Indonesia is not well known for its cigars compared tothe market leaders - Cuba and the Dominican Republic. A free-falling economysince the autumn of 1997 has made life very difficult for the 5 millioninhabitants of the tobacco city Jember and the 220 million citizens ofIndonesia, the world's fourth most populous nation. 

The development of this product is meant to support thepeople in Indonesia by creating more workplaces for professional cigar makerswho were left without a job due to failing economy and strong competition fromCuba and the Dominican Republic. It is planned to be a Fairtrade product and a significantshare of the profit would go back to the people that produced the cigars. Most Fairtradeproducts fail to address the high-end market segment. I wanted to show that a Fairtradeproduct doesn’t need to look “cheap”. You can buy exclusive and high-qualitygoods and still be able to help people in developing countries.

The logo was inspired by Indonesian temples. Borobudurtemple has cone shaped monuments, while Pura Ulun Danu Bratan temple has a pyramidshape. Both temples consist of multiplelayers, each layer has it own simple pattern. Layers are also a prominentfeature of cigars. The logo resembles the top view of Borobudur temple’smonuments but also looks like a cut cigar.

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