NKF project for
graphic design, branding and packaging
The development of this product is meant to support thepeople in Indonesia by creating more workplaces for professional cigar makerswho were left without a job due to failing economy and strong competition fromCuba and the Dominican Republic. It is planned to be a Fairtrade product and a significantshare of the profit would go back to the people that produced the cigars. Most Fairtradeproducts fail to address the high-end market segment. I wanted to show that a Fairtradeproduct doesn’t need to look “cheap”. You can buy exclusive and high-qualitygoods and still be able to help people in developing countries.
The logo was inspired by Indonesian temples. Borobudurtemple has cone shaped monuments, while Pura Ulun Danu Bratan temple has a pyramidshape. Both temples consist of multiplelayers, each layer has it own simple pattern. Layers are also a prominentfeature of cigars. The logo resembles the top view of Borobudur temple’smonuments but also looks like a cut cigar.