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This was the AAF Central book for the 2011 American Advertising Federation national student advertising competition. Our client was JCPenney. De… Read More
This was the AAF Central book for the 2011 American Advertising Federation national student advertising competition. Our client was JCPenney. Designed grid layouts/design for pages. Also designed the copy, cover, and placement for incept pictures. Collaborated on the backgrounds and many of the ads for the campaign. Read Less
Published:
 2011 AAF Competition: JCPenney Book
 Michael France: Creative director
The 2011 national student advertising competition plans book put together by the CMU team.  Art directed and designed the grid layout as well as the text, background, cover, and pictures.  Collaborated on some background and cover elements.