Ivory Soap Rebrand

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  • Ivory Soap Rebrand
    A package design for Ivory Soap
  • The design brief of this project was to create a new packaging solution for a P&G product. The design references past Ivory designs from history, whilst treating the vintage elements from the past designs in a modern way. In order to maintain sustainable packaging, the liquid soaps are packaged in glass, with the offer of a plastic refill bottle.