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Ad Agency: Giovanni+Draftfcb Client: Canon Creative Direction: Adilson Xavier, Ricardo John, Benjamin Yung Jr Art Direction: Beatriz Sanches Phot… Read More
Ad Agency: Giovanni+Draftfcb Client: Canon Creative Direction: Adilson Xavier, Ricardo John, Benjamin Yung Jr Art Direction: Beatriz Sanches Photography: Jairo Goldflus Retouching: Ricardo Lion and George Rutherford Post Production: Ricardo Lion and George Rutherford Base 3D Illustration (tank and platform): Ricardo Bjerke Read Less
Published:
Credits:
 
Ad Agency: Giovanni+Draftfcb
Client: Canon
Creative Direction: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Direction: Beatriz Sanches
Photography: Jairo Goldflus
Retouching: Ricardo Lion and George Rutherford
Post Production: Ricardo Lion  and George Rutherford
Base 3D Illustration (tank and platform): Ricardo Bjerke
 
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Step by Step:
After — Final Image.
Creative Retouching: Putting the wall background and the 3D render of the water tank together in the scene.
Creative Retouching: Placing the 3D mechanical system and target renders.
Creative Retouching: Applying the granite platform to the composition.
Creative Retouching: Changing the mechanical system as requested by the AD.
Creative Retouching: Changing the perspective in Adobe Photoshop.
Creative Retouching: Illustrating the niche in Adobe Photoshop.
Creative Retouching: Illustrating rust on the metallic structure.
Creative Retouching: Illustrating moss in Adobe Photoshop.
Creative Retouching: Applying caustics on the structure and reflexes on the water surface.
Creative Retouching: Applying wood texture on the target.
Creative Retouching: Applying rust, polish and caustics on the mechanical system.
Creative Retouching: Creating depth of field and volume on the niche / platform intersection.
Creative Retouching: Placing the original model and balloons shot.
Creative Retouching: Removing background of the original shot.
Creative Retouching: Applying model and balloons reflexes on the granite platform surface.
Creative Retouching: Color set up and image retouching of model (eyes, teeth, hair, skin and dress), flowers and balloons + Illustration of jewelry sparkles.
Creative Retouching: Applying shadows in Adobe Photoshop.
Creative Retouching: After overall color set up and tweaks, we have the final composition.
Final composition zoom.
Final composition zoom.