It's Only a Shirt

  • 4954
  • 301
  • 17
    Proposal for web design to go with the launch of Nike's first ever England Football kit, which also coincided with the 150th anniversary of the FA. The site would feature both the home and away kits, and it would switch its content from pre-match tease to post-game highlights. The original design was to include parallax scroll and show the shirt in a number of match situations, with copy highlighting the technological benefits of the jersey juxtaposed against what it wouldn't do for you - because, it's only a shirt; it's what you do in it that matters.
    Agency: AKQA
    Design: Ignacio Gonzalez
    Copy: Adrian Stannard
    Creative Direction: Andrew Tuffs