Add to Collection
About

About

Ephemeral installation and window display at the Nudie Jeans Concept Store in Barcelona. The main element used for the display is recycled cardbo… Read More
Ephemeral installation and window display at the Nudie Jeans Concept Store in Barcelona. The main element used for the display is recycled cardboard, the same one used to carry and store Nudie jeans. The rips and creases come to life. Each window displays a distinct pair of jean placed differently which explains a different story, its own story. Every piece of cardboard is cut and assembled by hand, one by one, making all of them unique and the installation singular. Read Less
Published:
 
Ephemeral installation and window display at the Nudie Jeans Concept Store in Barcelona.
The main element used for the display is recycled cardboard,
the same one used to carry and store Nudie jeans. 

The rips and creases come to life.
Each window displays a distinct pair of jean which explains a different story, its own story.
 
"YOUR JEANS GO WHERE YOU GO.
THEY LIVE YOUR LIFESTYLE.
THEY GET ABRASIONS AND SCARS.
AND THEY BLEED.
JUST LIKE YOU."


Every piece of cardboard is cut and assembled by hand, one by one,
making all of them unique.
 
 
Pictures by Maud Sophie