• Island Rock Gym Brand Development
     
    Riverbed Design developed the brand for the Island Rock Gym, a new rock climbing gym located on Bainbridge Island. Now the West Sound's premier indoor rock climbing gym.
     
    - Brand Positioning
    - Key Messaging
    - Logo Design
     
    After going through a strategic branding process we developed key messaging, values and these five attributes.

    Fun
    Welcoming
    Awareness
    Community
    Safe
     
    First phase of the logo development
     
  • Really fun concept, but turns out the configuration of the anchor is not very safe.
  • Second Phase Logo Development
  • This is the concept we moved forward with. It covers everything the client was looking for. An added plus are the organic shapes of the logo are directly taken from the walls in the gym.
  • Final Logo