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Commercial shot for Cossette Communications, Montreal. The client, Metro Grocery Stores, wanted to highlight the quality of their brand "Irrisist… Read More
Commercial shot for Cossette Communications, Montreal. The client, Metro Grocery Stores, wanted to highlight the quality of their brand "Irrisistibles" by having a sophisticated yet original branding campaign. Since homemade products are synonymous with quality, Cossette proposed a handmade approach, in this case a frozen moment of bliss, where all the effects are in fact done in Camera. A handmade Matrix effect if you will. Read Less
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Irrisistibles commercial

Commercial shot for Cossette Communications, Montreal. The client, Metro Grocery Stores, wanted to highlight the quality of their brand "Irrisistibles" by having a sophisticated yet original branding campaign. Since homemade products are synonymous with quality, Cossette proposed a handmade approach, in this case a frozen moment of bliss, where all the effects are in fact done in Camera. The elements of the mise-en-scene in this commercial are either sculptural- red ribbon and cardboard cutouts- or mime acting. The artistic direction was done by Louisa Schabas and New York photographer Bela Borsodi to give you this handmade Matrix effect if you will.