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This is my final piece for the YCN Student Competition that, in the end, I did not enter. TASK The brief asked us to develop a campaign that wo… Read More
This is my final piece for the YCN Student Competition that, in the end, I did not enter. TASK The brief asked us to develop a campaign that would encourage students to read the ‘I' paper. The idea I had was to advertise the 'I' paper as a product/item that every student should have, so i developed the strap line "I. A student essential”. SOLUTION I then decided to find products that are perceived as “student essentials”, and arrange them in the shape of an 'I' so that the items I used would still relate back to the brand name. Read Less
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