Ionios Brokers Re-branding

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  • In 2009 Ionios Brokers asked to re-brand their logo. They only asked for a logo but we suggest that redesigning the whole visual system of the company would have better impact to their clients and potential clients.
     
    We completely changed their visual system by using a colour pallete it's not very common for those kind of companies. The company has different objectives and there was a need to distinguish each one. The solution we give was different colour pallete for each category.  

    Despite the fact that they really liked the result we didn't take the final ok. They decide to continue with their existing logo (you can see it here)
     
    Below you can see our proposals before stopping the project. 
     
    Font by Parachute®
  • Main Logo / black and white
     
  • Main Logo / b/w negative
  • Main colour pallet
  • Sub logos for company's sections. Different colours each
  • Letterhead // first and second page
     
  • Two sided bussines cards
  • DL envelope
  • Envelope A4 / a-side
  • Envelope A4 / b-side
     
  • In-store posters
  • In-store posters
  • In-store posters
  • In-store posters
  • In-store posters
  • Two sided one bind leaflet / outside 
  • Two sided one bind leaflet / inside 
  • Two sided leaflet / side A
  • Two sided leaflet / side b
  • Three bind leaflet / two sided 
  • Three bind leaflet / two sided
  • Outdoor billboard
  • Proposal for stores / exterior design
  • Proposal for stores / interior (colours & panels or boards)
  • Proposal for stores / interior (colours & panels or boards)