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At a time of crisis the industry comes up with a creative answer with creativity, imagination and innovation. Our area helps people to maintain … Read More
At a time of crisis the industry comes up with a creative answer with creativity, imagination and innovation. Our area helps people to maintain their dynamicand business, thinking and seeking for a different reality. We give the tools to people to see the world differently and have their creative daily moments. It was created a 360 º campaign that that explores the concept of day and night, in a creative life in search of bright ideas. We’ve created two faces, each representing a creative person behind the big campaigns, brands and projects. It was a way to demonstrate the importance of the process and the people who are behind it. The bold colors and contrasting reinforce the different emotions and meanings inherent in the message to be transferred. To each element of the campaign, was declared different meanings, just the global campaign can been seen as a whole concept. It was used photoluminescent paints, it absorb light in the daytime and at night light emanating stored, light graffitis, light switches, cameras inside agencies Read Less
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