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Houston Wire & Cable Company // 2010 Annual Report // Print CHALLENGE // Recap the year’s performance while educating analysts on Houston Wire &… Read More
Houston Wire & Cable Company // 2010 Annual Report // Print CHALLENGE // Recap the year’s performance while educating analysts on Houston Wire & Cable Company’s business model. (Hint: They do not provide HBO or help you get clearer reception. They do provide wire and cable products and services to the utility, infrastructure and industrial markets.) ACTION // Origin moved Houston Wire & Cable Company beyond the industry and product photos representative of this space to a stylistic, highly graphic interpretation. Diagrams explained company attributes while the text of the letter clearly and concisely outlined the year’s results. The annual report captured the hands-on service culture of the company and set Houston Wire & Cable Company apart. CLIENT / Houston Wire & Cable Company AGENCY / Origin CREATIVE DIRECTOR / Jim Mousner DESIGNER / Michelle Coffey ILLUSTRATOR / Michelle Coffey COPYWRITER / Aimee Borders Read Less
Published:
Houston Wire & Cable Company // 2010 Annual Report // Print
 
CHALLENGE //
Recap the year’s performance while educating analysts on Houston Wire & Cable Company’s business model. (Hint: They do not provide HBO or help you get clearer reception. They do provide wire and cable products and services to the utility, infrastructure and industrial markets.)
 
ACTION //
Origin moved Houston Wire & Cable Company beyond the industry and product photos representative of this space to a stylistic, highly graphic interpretation. Diagrams explained company attributes while the text of the letter clearly and concisely outlined the year’s results. The annual report captured the hands-on service culture of the company and set Houston Wire & Cable Company apart.

CLIENT / Houston Wire & Cable Company
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
ILLUSTRATOR / Michelle Coffey
COPYWRITER / Aimee Borders