Splitsville Luxury Lanes & Dinner Lounge
I was tasked with creating a unique investment package that could justify the $6 million investment and build-out cost. The solution was a 10"x15" custom die-cut pocket folder. The bowling pin served as the die-cut front of the folder while the ball served as the pocket on the inside. Staggered cut-sheets provided details on the concept, management, the menu, and other important information. Dry-trapped spot gloss and dull varnish added subtle details to the design.