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A complex investment analytics desktop program becomes a streamlined iPad app. Intrinsic Research’s suite of products revolves around the workflo… Read More
A complex investment analytics desktop program becomes a streamlined iPad app. Intrinsic Research’s suite of products revolves around the workflow of investment managers and analysts seeking an intuitive, comprehensive and flexible approach to equity, ETF, and fixed income research and decision making. Our task was to create an easy-to-use iPad app that carried forth Intrinsic's brand and focused on their server-generated data and charts. Working closely with the team at Intrinsic, we streamlined an existing Windows® based interface into a simplified, touch-based design, reducing an original set of 40 buttons and 36 tabs to an organized set of 4 functions, 3 categories, and 2 drop down menus – a great balance of form and function. Read Less
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