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A conceptual brand identity redesign of the International Paper company. They are mainly a paper and packaging company that manufactures a wide r… Read More
A conceptual brand identity redesign of the International Paper company. They are mainly a paper and packaging company that manufactures a wide range of industrial and consumer products for companies around the world. The goal of this redesign is to create a fresh interpretation of their brand direction by designing a new logo, identity system, and product applications, with simple but engaging colors, designs, and photographs. A new tagline "let's innovate" is incorporated to communicate a quick and memorable phrase that invites other companies or clients to join them in using innovative and eco-friendly paper products. Read Less
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