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This is a conceptual brand identity redesign of one of the fortune 500 corporations, where I have chosen International Paper. They are mainly a l… Read More
This is a conceptual brand identity redesign of one of the fortune 500 corporations, where I have chosen International Paper. They are mainly a large paper and packaging company that manufactures a wide range of industrial and consumer products for companies around the world. The goal of this redesign is to create a fresher and a modern brand direction to this classic company by designing a new logo, identity system, and product applications. I've incorporated the new tagline "let's innovate" to communicate their innovation and environmental friendliness. It's a quick and memorable tagline that invites customers to join in with them in using innovative and eco-friendly products. Overall, I wanted to create a more meaningful and in-depth brand identity with the use of professional but engaging colors, fresher designs, and photographing conceptual images. Read Less
Published:
 INT'L PAPER
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  This is a conceptual brand identity redesign of one of the fortune 500 corporations, where I have chosen International  
  Paper. They are mainly a large paper and packaging company that manufactures a wide range of industrial and consumer
  products for companies around the world. 
 
  The goal of this redesign is to create a fresher and a modern brand direction to this classic company by designing a new  
  logo, identity system, and product applications. I've incorporated the new tagline "let's innovate" to communicate their  
  innovation and environmental friendliness. It's a quick and memorable tagline that invites customers to join in with them in  
  using innovative and eco-friendly products. Overall, I wanted to create a more meaningful and in-depth brand identity with  
  the use of professional but engaging colors, fresher designs, and photographing conceptual images.
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