Interology wanted a cutting-edge new mark for their networking systems company. I wanted to show how they create complex and efficient networks. After looking into a number of different directions, I settled on the idea of an intricate blueprint that ends up making something aesthetic. An abstract 3d wireframe.
The form that the wireframe makes up is a distorted infinity symbol, which is a reference to a good network's basic function of consistent and continuos connectivity.
The wireframe version of the logo is used as a subtle enhancement and composition balancing tool throughout the rest of the brand identity.