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About

About

This is a student project, where I was assigned to re-brand a museum of my choice.
Published:
International Spy Museum
 
The International Spy Museum is located nearby the National Mall, in Washington DC. It has the largest collection of international espionage artifacts ever placed on public display. The museum offers two floors of intriguing galleries, as well as multiple interactive exhibits and various monthly activities for guests and members to enjoy.

I embarked on a fictional re-branding project for the museum. I established a new brand promise, target audience (21-31 year olds), and conceptual visual imagery. I redesigned the logo, catering to the new needs of the brand, and making it modern, fresh, and giving it a hint of mystery. I also designed a poster series, which was made to be displayed at various bus stations across the metropolitan DC area.