On the current website, I noticed they used a similar device on a section of the site which was about the Best Global Green Brands 2012. I thought this could be used as a secondary device to support the main brand. Created with the idea of brand focus and the many industries, of which their clients represent.
The secondary 'focus' device can be seen here applied to the home image and in a relevant colour to tie into the topic. Also used to frame brands and their products on internal collateral.