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Interaisa rebrand. Strategy, creative direction and identity design.
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Interaisa rebrand. Strategy, creative direction and identity design. Ship photo by Tom Nagy
3,000 new containers ready for delivery on a rainy day in India. It will be amazing when one makes it into San Francisco Bay.
IAL 001 being painted with the new logo.
Direction 1
This was the basis for the final identity.
Direction 2
A louder and more modern take on who Interasia could be. This direction really focused on employee pride and elevating the everyday.
Direction 3
This direction elevated the details of the shipping business to art - all framed through an Interasia frame. Original logotype by Underware (then highly modified).
Direction 4
This version of Interasia was about the precision and engineered quality of their service. Original logotype by Underware. Underware loved this logotype the most out of their explorations and really wanted this to win.