Interactive advertisement for GQ Magazine and Woolmark

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  • The advertisement in-situ
  • Working alongside the team at Dwell Agency, we produced this parallax scrolling advertisement for Woolmark which features in the iPad edition of GQ Magazine.  The ad tells the story of Merino wool from Australia and South Africa from 'Sheep to Shop'.  Until recently advertisements in iPad magazines have been predominantly static affairs, even when the magazines themselves are introducing video and interactivity to their own articles. This is a really exciting area and I'm very proud to have worked on this project with a hope to doing a lot more in the future!  Thanks to my UK-based agent Jules Beazley for her assistance in making this project happen.
     
    You can view the advertisement in full HERE!
     
  • The full advertisement strip
  • The advertisement in-situ
  • Artwork detail (sections 1 and 2)
  • Artwork detail (sections 3 and 4)
  • Artwork detail (sections 5 and 6)
  • Artwork detail (sections 6 and 7)
  • Artwork detail (sections 7 and 8)
  • Artwork detail (sections 8 and 9)
  • Screenshot taken from the advertisement online
  • Screenshot taken from the advertisement online
  • Screenshot taken from the advertisement online
  • Screenshot taken from the advertisement online
  • Screenshot taken from the advertisement online