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    Interactive video website
I Love You Guys

Microsoft was relaunching the much awaited Windows Phone with a new look, faster Internet, better apps and a whole new proposition - Put People First. 

 I Love You Guys Video Case Study
The campaign featured a fully interactive video website, text ads on Facebook and other social media, banners on Facebook and bought media, and on cinema screens across India to drive traffic to the campaign website. Here's the case study as entered for Goafest (AAAI+Ad Club Bombay).

The campaign website began with an intro film which concluded at the end of the user's journey. Combined, these two became a 90 second cinema commercial. 
The experience is live here.
Art/digital execution: Indrajeet Bose
Copy: me
Art: Ashish Prasad
Creative Direction: Indrajeet Bose/me

Agency: Wunderman International
Client: Microsoft
Film: Whodunit Films, Mumbai