Unless you’re familiar with printing inks, you’ll never really know what it’s like to work with a substance that’s so deliciously messy and colourfully versatile. It’s distinct – from the smell, to the texture, and to that nagging, worrisome desire to taste the freshly mixed candy pink off your pallette knife. We’ve all been tempted – because simply, it’s ink so good you could lick.
I put together this info graphic in The Distillery's latest promotional magazine, Modern Print, as a sort of homage to the substance which I am unequivocally in love with. Using our stats on all the inks mixed to date, I made a graph of the PMS quantities proportional to their print runs, as well as the process of their mixing and a handy ’5 things to know’ type piece.
Produced under the direction of The Distillery.