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Bright Starts high price point brand Ingenuity created a product to directly compete and surpass the leading company in the booster seat market. … Read More
Bright Starts high price point brand Ingenuity created a product to directly compete and surpass the leading company in the booster seat market. In brief, “Destroy (competitor name)! We want packaging that is unique, modern, and stands out from the competition”. The form of the package is a work of sleek modern art, the Swiss inspired grid, and the typeface Univers all appeal to the target; upscale first time mothers. In conclusion, “We’ve done (competitor name) better”. Read Less
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